I’ve taken part in a few brand naming exercises over the last couple of years. Most of these were for products but the need for a good name was the same. While it’s easy to spot a good name in the wild, coming up with one is another matter. For years I had just assume… Continue reading Hello, My Name is Awesome Book Summary
Tag: marketing
Marketing Made Simple Book Summary
Marketing Made Simple is a book with a 5 step action plan that any company can implement.