I’ve taken part in a few brand naming exercises over the last couple of years. Most of these were for products but the need for a good name was the same. While it’s easy to spot a good name in the wild, coming up with one is another matter. For years I had just assume… Continue reading Hello, My Name is Awesome Book Summary
Tag: Book Summary
Marketing Made Simple Book Summary
Marketing Made Simple is a book with a 5 step action plan that any company can implement.
Create on demand: The Accidental Creative Book Summary
The Accidental Creative book summary Sketchnote The Problem: being brilliant every day As professional creatives, we have to be brilliant every day. We are only as good as our last idea and our next one had better exceed our last. If we were amateurs then we could relax, take the pressure off and just enjoy… Continue reading Create on demand: The Accidental Creative Book Summary