I’ve taken part in a few brand naming exercises over the last couple of years. Most of these were for products but the need for a good name was the same. While it’s easy to spot a good name in the wild, coming up with one is another matter. For years I had just assume… Continue reading Hello, My Name is Awesome Book Summary
Marketing Made Simple is a book with a 5 step action plan that any company can implement.
Recently I read the book social media success for every brand, a social media marketing specific guide from Claire Diaz-Ortiz. This book is basically the social media part of building a storybrand. In fact, Claire wrote it in conjunction with Donald Miller and the whole Storybrand team. My motivation was simple: my company is struggling… Continue reading Social Media Success for Every Brand Book Summary
The Accidental Creative book summary Sketchnote The Problem: being brilliant every day As professional creatives, we have to be brilliant every day. We are only as good as our last idea and our next one had better exceed our last. If we were amateurs then we could relax, take the pressure off and just enjoy… Continue reading Create on demand: The Accidental Creative Book Summary
Sometime last year I was caught in a conflict at work. I thought I was right and my manager was wrong. My justification was rooted in the training I had completed and the other project successes that had come as a result. I believed I knew what I was doing, while my manager had to… Continue reading Ego is the Enemy Book Summary [Sketchnote]